I must admit that when H&M released the new studio collection I wasn’t super excited. I thought it was a bit dull. I mean, the studio collection is usually a lot “more” than their regular items – that just didn’t work this time.. I don’t think it has the WOW effect when you scroll through the styles, and even the look book is quite neutral. It seems like they’ve put the studio in the background. Maybe to focus even more on a new designer X h&m collection? I don’t know, but I am certainly hoping this isn’t their new standard. If it is.. then I’m just disappointed.
But! Let’s be a little positive, shall we? I found my three favorites, styles that lives up to the standard I have. Actually the mens collection is SO much “more” than the womens collection. If I was a man I would buy the whole collection.